Spotify playlist pitching brief template

Use this free Spotify playlist pitching brief template before submitting a track to a playlist promotion campaign, curator, manager, label contact, or music marketing partner. A clear brief helps reviewers understand the release quickly and reduces back-and-forth.

Copy this campaign brief

Artist name:
Track title:
Spotify track URL:
Release date:
Primary genre:
Subgenre:
Mood / energy:
Language:
Similar artists:
Target countries:
Best listener context:
Current traction:
Previous support:
Release goal:
Notes for curator fit:

How to fill it in

Primary genre and subgenre: Be specific. “Hip hop” is less useful than “melodic rap” or “UK drill.” “EDM” is less useful than “Afro house,” “melodic techno,” or “drum and bass.”

Mood and listener context: Describe where the track fits: late-night, gym, chill, club, focus, driving, festival warm-up, or another listening moment.

Target countries: Add priority markets only when they matter. A Dutch rap single, UK garage track, US trap release, and Afro house record may need different country notes.

Similar artists: Use artists that genuinely match the sound. Do not list huge names only because they are popular.

Brief example

Artist: Example Artist
Track: Midnight Signal
Genre: Melodic techno with vocal house influence
Mood: Late-night, driving, club warm-up
Target countries: Netherlands, Germany, UK
Similar artists: Artists with a similar energy and production style
Goal: Support a new single with playlist pitching and clear campaign context.

When to use this template

• Before buying a Spotify playlist promotion package.
• Before pitching a track to independent curators.
• Before sending release notes to a manager, label, or PR partner.
• Before comparing playlist promotion services.

Next steps

After preparing the brief, compare Spotify playlist promotion packages, read the main Spotify playlist promotion guide, or review the campaign FAQ.