A release content plan makes promotion easier because you stop deciding what to post every day. Prepare the core assets once, then reuse them across the release window.
Before release week
- Choose the main song snippet.
- Write the release story in one sentence.
- Create short-form clips in vertical format.
- Prepare cover art, press image, and Spotify link notes.
- List friends, creators, DJs, blogs, and curators to contact personally.
During release week
- Post the hook in multiple formats.
- Share the story behind the track.
- Show a performance, studio, or lyric moment.
- Reply to comments quickly and use good questions as new content.
- Send personal messages to warm contacts.
After release week
- Identify the post angle that worked best.
- Turn listener reactions into follow-up content.
- Pitch the track with better context based on early signals.
- Update your campaign brief with target markets, genre, mood, and traction notes.
Turn the plan into a campaign
Use these steps to prepare the release yourself, then compare package options when you want structured playlist pitching around the exact Spotify track.
Compare Spotify promotion packages | Use the free campaign brief template | Read the campaign FAQ